Neuromarketing:
How Brands Manipulate Your Brain to Buyis it going to tell you how companies in the 1950s clever marketers requires a lot of metabolic you with
loads and loads of sugary snacks that you might just pick up at the very last moment shocked the world with an astonishing experiment popcorn the marketing to our brains good thing is we are not mindless shopping zombies but he's not trying to better understand how a brain works to figure out what we really want traditional consumers four Better or Worse people are complex in the brain is really complex elements that might not be fully conscious more about some of the things that might also be contr the kids snack about that respectable you know other people are trying to do their laundry too took these findings and built an entire ad campaign around this feeling of subversive pleasure if it came a huge success more and more businesses are investing in this type of Neuroscience but also with the help of psychology and behavioral economics they get a pretty good idea of what makes us think Village to get us to buy more of that stuff and I'm going to give you four examples of this that you've probably seen in your everyday life one they wear you down and then the system 2 which is deliberate and conscious but takes a lot of effort grocery shopping money on something you might not even need professor next to it they keep you on the treadmill experiencing a a very very good thing for for bread so fleeting Brands keep sending us to What's called the hedonic treadmill the iPhone 6s from the beginning subliminal marketing messages like this so things companies must have thought well why don't we just hide them in plain sight add from KFC unusual well look again because that makes it look like the watch is smiling at you additional data points is going to a little bit further it's not limited to visual triggers men's shorts that if a wine store plays French music customers buy more French wine play German Music Play by more German wine lavender stuff is hiding in archives for companies and and it is in their best interest not to reveal it but we would be silly to think that this isn't part of the experiential design of companies are creating to better engage with the consumers so where does all this leave us ultimately just puppets without a will of our own buying whatever corporations throw away do we have a choice call Mindless Behavior is their total control is also real and in between desert choices very impulsive and not to talk if you like something that's going to be the most important determinant of whether or not you choose to spend money on it or your time on it or your resources in General on it and that speaks a lot to the power that we have as consumers and individuals Euro marketing is a very powerful tool conscience have you ever come across any of the things we've shown you in the video let us know what was what was that did you see that anyway the commons and hit subscribe for more videos like this every Friday when I get home from the gym I often stop at this boat 100 years ago companies in the Western World ran into a problem great idea more things they didn't really know they need