What is Marketing?
Marketing is a strategic process that aims to identify customer needs and create products or services that fulfill those needs, all while ensuring sustainable growth and profitability for the organization over time. In essence, marketing is both the art and science of delivering value and driving business success.
On a societal level, marketing connects the material desires of individuals with the economic dynamics of businesses. It plays a vital role in communicating value effectively, fostering innovation, and enhancing customer satisfaction.